Meira
Designed an end to end user experience for Meitei communities to purchase indegenous fruit and vegetable varieties.
The problem
Non-Meitei customers didn't know what they were ordering. What is its English name? Is it savoury? What vegetable is it? It became apparent that Meira needed a localised version of its site in order to bring in more potential customers and expand the globalisation of Meitei cuisine.
Task
- Lead and conduct user research
- Prototype, wireframing and user testing
- Dev Hand-off
- Landing pages design and development
- Communicate to stakeholders involved
Tools
figma
illustrator
invison
Google forms
After effects
hotjar
mixpanel
maze
research
During the initial market research, the listed problems followed:
- Users don't have a way to control and customise the catalogue e.g. by cheapest.
- New users feel intimidated by their options.
- Users don't have an option to use promos and discounts.
- Redirects compromised loading speed.
Hotjar for user tracking
mixpanel for quant data analysis
google forms for qual data analysis
defining the problem
"
As a new customer, I want to know what each food item on the menu is, so that I can make informed decisions and avoid ordering something I won’t enjoy
A user that wants to make informed decisions when shopping
coming up with solutions
Designed in Figma and handed off to the engineer
I decided to make a feature that lets the users start their journey by choosing their preference of taste. This prototype aimed to test functionality, facilitate discussions during the scheduled user interviews and prioritize our resources.
Sketch of the tongue filter feature
Sketch of the product
.webp)
Design system
Test, iterate, repeat
Meira is open about sourcing and preparation by a team that consists entirely of women. This story is woven with light elements.
The sorting feature
Interactions
rolling out campaigns
Meira's emails and ads are
visually crafted for clicks.
After breaking out separate variations on Klaviyo, I allocated the budget to the best performing campaigns. The sample audience best responded to animated banners with minimal visual distraction.
ad campaign
email campaign
Published
Showcase
notifications and app store
App store carousel
